Presentation of a checklist for writing in Social Media channels
11:05 AM - 11:20 AM
Social media facilitates the widespread dissemination of information, including mis- and disinformation about COVID-19, and more recently, the COVID-19 vaccines. This not only undermines the public health response to the global pandemic, but also fuels distrust in health authorities and governments – highlighting the need for clear, unbiased communication of accurate scientific information to the public. Communicating science via social media should not be as tricky as it has become. In keeping with numerous mitigation strategies against mis- and disinformation on social media and good communication practice, organisations including the WHO and the European project QUEST have developed tools, recommendations, and guidelines to facilitate responsible communication of scientific topics to the public. This session aims to equip your writing kit with an abundance of tips and tricks to navigate social media communication.