Open access publications: examining the real-world impact of using Alternative Metrics

3:30 PM - 4:00 PM

Part of Pfizer’s publications monitoring initiative is looking at the level and type of engagement received online for its open access publications. To complement traditional citation and download metrics, Pfizer utilises Altmetric data which can provide valuable insight for publishers, editorial teams, authors and readers on how their published content is being used and shared globally.