Sarah Chen has been working in the pharmaceutical industry for almost 20 years. Starting her career in clinical research in the United States, she made a leap into the world of medical communications and marketing when she moved to Europe 15 years ago. Based in Paris, she has gained experience in several global advertising agencies and is currently working with Publicis Health France. She has helped launch a vast number of pharmaceutical brands over the years on diverse, increasingly digital, platforms. She is an expert on the promotional side of medical communications and medical writing for pharmaceutical marketing. While her main focus is on global and international business, she also interacts with individual, local European markets and their specific challenges, needs and regulations.